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A Marketing Lesson Learned – The Man By The Side Of The Road Who Sold Hotdogs

Occasionally, I have the opportunity to speak to various groups about a range of business topics.   Recently, I spoke about Social Media and consumer brand Marketing, which included a strong point about going back to some of the basics.   Of course, this doesn’t mean that a  company should abandon newer initiatives that are relevant with the new tools available.  Rather, instead using the exciting, current social media avenues available,  engage the consumer by still applying some of the basics.     I’ve used a phrase that sums up what I consider “Marketing 101” and it applies to both traditional marketing and social media marketing   – “Have something good to say, say it well and say it often“.

So, you may be thinking, why the photo of the hot dog stand?  Years ago, I came across a short story titled “The Man Who Sold Hot Dogs Along The Side Of The Road”.    It was relevant then and, with a couple of small changes, is relevant today.

Many years ago, there was a man who lived by the side of the road and sold hot dogs.
He was hard of hearing so he had no radio.
He had trouble with his eyes so he read no newspaper nor watched TV.
But he sold great HOT DOGS.
He put up signs on the highway telling how good they were.
He stood on the side of the road and yelled “BUY A HOT DOG, MISTER?”
And people bought, because he was so enthusiastic.
He increased his meat and bun orders.
He bought a bigger stove to take care of his growing trade.
He was so happy selling hot dogs and people enjoyed doing business with him.
One day, his son came home from college to help him out.

And something happened.

His son said, “Father, haven’t you been listening to the radio.?  Haven’t you been reading the newspaper.?
“The economy is terrible, people are out of work, we are at war overseas”
Whereupon the father thought, “Well, my son’s been to college, he reads the newspaper, he listens to the radio and he ought to know.”
So, the father cut down on his meat and bun orders, he took down all his advertising signs, and no longer bothered to stand on the highway to sell his hot dogs.
And his hot dog sales fell, almost overnight.
“You’re right, son” the father said to the boy.    “We certainly are in the middle of a recession”

– Author unknown.

The lesson learned – Have something good to say, say if well and say it often.
That’s what we believe at Innofresh Products – We proudly manufacture and market a full line of superior odor eliminators, air fresheners and activated charcoal air purifiers and odor control solutions.  All our activated charcoal odor eliminators are proudly manufactured in the USA.    For more information about Innofresh Products, please visit us at
Innofresh.    For convenient shopping, just click directly on this link – shopInnofresh

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