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Fact or Fiction: Baking Soda vs Activated Charcoal as Refrigerator odor eliminator. Watch Food Detectives segment

Having trouble with refrigerator and freezer odors?  Are you knocked out in the first round when you open your refrigerator?   It’s time for a real “Clutch Performer” and a Hail Mary – Opening your refrigerator should be a positive experience !  Don’t get caught with a smelly refrigerator during the holidays.

If you’re still using baking soda to try to eliminate refrigerator odor, take a moment to discover the advanced power of activated charcoal.    Activated charcoal has been used for years as the best available, effective natural absorbent material for water treatment facilities and even the medical device industry.    Now, you can get the amazing power of activated charcoal for your home in an convenient, long lasting odor absorbing Filter called FRIDGE IT activated charcoal odor absorber.

FRIDGE IT activated charcoal odor absorbers are made with the highest quality natural activated charcoal (also referred to as activated carbon).   FRIDGE IT is completely fragrance free and chemical free, providing you superior odor elimination without irritating fragrances and messy powders and sprays.  Even if your refrigerator has a built in refrigerator filter and air purifier, FRIDGE IT can help keep those really tough odors under control.  Plus, with better odor control, your food will taste and smell better longer.  Your cheese won’t smell like onions and your ice won’t smell like left over chinese food.  Isn’t it time that you catch the activated charcoal wave and discover why FRIDGE IT activated charcoal odor absorbers are so popular.

FOOD NETWORK TV Segment
Watch here for a fun Food Network segment comparing baking soda to activated charcoal and see how much more effective activated charcoal is for eliminating refrigerator odor and unpleasant smells.   The purple cube shown at the end of the segment – yes, that’s FRIDGE IT alright.

KAMR NBC TV – “Does It Work” –
You can also link here to see FRIDGE IT put through the toughest test in an office breakroom – 2 min. segment from KAMR TV where FRIDGE IT was tested in their “Does It Work Segment“.

FRIDGE IT TV Spot
Still not convinced?  To see our latest :60 sec TV spot for FRIDGE IT, click here on TV commercial.

You can also learn more about FRIDGE IT and Innofresh from our web site at www.innofresh.com For convenient on-line shopping, just visit us at www.innofresh.com and click on shop or just follow the product links to easy shopping.  All our products are proudly manufactured right here in the USA.  Also, look for everyday savings when you shop directly with us as well as Free Shipping on special warehouse purchases.

How To Eliminate Cat Litter Box Odor – Fragrance Free and Allergen Free, long lasting, clip-on filter

Innofresh odor absorber
Innofresh odor absorber

Finally, a safe and effective way to eliminate smelly cat litter box odor. 

Do your house guests smell your cats before they see them?   Help is now available.  Easy Clip-on activated carbon air purifier with VAC – Ventilated Activated Charcoal is a favorite odor control solution among cat owners.  Not only, completely safe and non-toxic, but it really works with amazing results. Now you can safely and without chemicals and irritation fragrances, eliminate litter box odor with activated charcoal odor absorbers from Innofresh.

Believe me, I know.  It seems that no matter what litter you choose, your litter box still has a lingering odor that is taking over your home.   Now, with Innofresh PET odor absorbers, the powerful, fragrance free activated charcoal absorbs, traps and neutralizes the unwanted odor safely without chemicals, irritating fragrances, messy powders, gels and sprays.   Finally, eliminating odor is easy and not just by masking with another fragrance. Here are some actual customer reviews.

“No matter what litter I use, I still had that odor.  I tried (Innofresh PET odor absorber) and it worked great.  I keep 2 odor absorbers clipped onto each litter box and the odors are gone and I love that they are unscented”
– Jen J.

“After some searching, I found a pretty darned amazing product – Innofresh PET. The real proof was when my wife noticed a significant reduction in odor.  That was the critical test.  Pretty impressive” Jack

“I used your product with excellent results.  I have six cats and two litter boxes.” – Jjoy

“I could not believe how rapidly your litter box odor absorber rid my house of “pet housitosis”.  My cat’s litter box is in the basement and the smell permeated the house.  I’ve tried other products, but your is the best!” – Helen.

Not only is Innofresh Pet odor absorbers extremely effective for eliminating litter box odor, but this amazing activated charcoal odor absorber has become a favorite odor eliminator for small animal pets too.    The convenient clip on feature on the back of the odor absorber also clips right onto most small animal cages and tanks for safe, chemical free and fragrance free relief from pretty nasty odors.    Just clip on top of cage or tank away from pet (so it doesn’t just chew on it) and leave the powerful activated carbon to start working immediately.   You should notice a big difference within just a couple of hours.

Easy clip onto most cages

Easy clip onto most cages

For really tough odors, you may want to use two of our pet odor absorbers for maximum odor control.   Great for Ferrets, hamsters, gerbils, rabbits, hermit crabs, mice, turtles, birds, and fish tanks.So, don’t put up with the smell of litter box odor, small animal cages and tanks.  Safely eliminate the odor with fragrance free activated charcoal.   You and your pet will be happier.Fresher, cleaner smelling air is just a few days away.  INTERNET SPECIAL – Order now and use promotion code BK309A for an automatic 10% discount off our already SALE prices on your next order on line at www.innofresh.com You must enter this code in the required coupon/promo field to receive your discount.   Also, look for or special “warehouse case buys” for free shipping offer.

All our products are proudly MADE IN AMERICA and we would be delighted to have you visit our website for more information.   www.innofresh.com
Thank you.

Easily clips onto most litter boxes

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Fridge IT now available at The Kitchen Collection stores

Great News.  Are you having trouble finding FRIDGE IT activated charcoal odor absorbers in a retail store near you?  Now, it’s even  easier.    The Kitchen  Collection has over 200 fantastic stores nationwide and if you’re looking for Fridge IT odor absorbers and other  unique, helpful kitchen gadgets, then check out a Kitchen Collection store near you.    I’ve been a big fan of these stores for a long time as they carry a great selection at great prices.  So, if you’re looking for the best odor eliminator for your kitchen, refrigerator, trash and garbage areas, under sinks, closets, drawers and most anywhere – now you can buy FRIDGE IT odor absorbers at your favorite Kitchen Collection store.

These stores also have a terrific assortment of small appliances, bakeware, cookware, cutlery and kitchen decorative items at low prices.   Great for the holidays coming up.

To learn more about Fridge IT activated charcoal odor absorbers, come visit us Innofresh Products.    You can also shop directly with us  on line – BuyInnofresh Fridge IT activated charcoal odor absorbers are 100% fragrance free, allergen free and utilizes our advanced VAC  technology for superior odor  elimination and control.   Beats baking soda in eliminating refrigerator odors and great also for musty  odors throughout your home, pet areas, RV’s, dorms,  basements and much more.   Learn more about activated charcoal  at ActivatedCharcoal

All our activated charcoal odor absorbers and air purifiers are proudly made exclusively in America.

A Marketing Lesson Learned – The Man By The Side Of The Road Who Sold Hotdogs

Occasionally, I have the opportunity to speak to various groups about a range of business topics.   Recently, I spoke about Social Media and consumer brand Marketing, which included a strong point about going back to some of the basics.   Of course, this doesn’t mean that a  company should abandon newer initiatives that are relevant with the new tools available.  Rather, instead using the exciting, current social media avenues available,  engage the consumer by still applying some of the basics.     I’ve used a phrase that sums up what I consider “Marketing 101” and it applies to both traditional marketing and social media marketing   – “Have something good to say, say it well and say it often“.

So, you may be thinking, why the photo of the hot dog stand?  Years ago, I came across a short story titled “The Man Who Sold Hot Dogs Along The Side Of The Road”.    It was relevant then and, with a couple of small changes, is relevant today.

Many years ago, there was a man who lived by the side of the road and sold hot dogs.
He was hard of hearing so he had no radio.
He had trouble with his eyes so he read no newspaper nor watched TV.
But he sold great HOT DOGS.
He put up signs on the highway telling how good they were.
He stood on the side of the road and yelled “BUY A HOT DOG, MISTER?”
And people bought, because he was so enthusiastic.
He increased his meat and bun orders.
He bought a bigger stove to take care of his growing trade.
He was so happy selling hot dogs and people enjoyed doing business with him.
One day, his son came home from college to help him out.

And something happened.

His son said, “Father, haven’t you been listening to the radio.?  Haven’t you been reading the newspaper.?
“The economy is terrible, people are out of work, we are at war overseas”
Whereupon the father thought, “Well, my son’s been to college, he reads the newspaper, he listens to the radio and he ought to know.”
So, the father cut down on his meat and bun orders, he took down all his advertising signs, and no longer bothered to stand on the highway to sell his hot dogs.
And his hot dog sales fell, almost overnight.
“You’re right, son” the father said to the boy.    “We certainly are in the middle of a recession”

– Author unknown.

The lesson learned – Have something good to say, say if well and say it often.
That’s what we believe at Innofresh Products – We proudly manufacture and market a full line of superior odor eliminators, air fresheners and activated charcoal air purifiers and odor control solutions.  All our activated charcoal odor eliminators are proudly manufactured in the USA.    For more information about Innofresh Products, please visit us at
Innofresh.    For convenient shopping, just click directly on this link – shopInnofresh

Fridge IT odor absorbers available at Sur La Table stores

Are you having trouble finding your favorite odor eliminator at retail stores?  Great news – you can also shop for Fridge IT    activated charcoal odor absorbers  at Sur La Table stores too.   So, now it’s even easier to have cleaner, fresher and fragrance free air throughout your home.   Sur La Table has over 80 incredibly fantastic stores nationwide and if you are looking for FRIDGE IT activated carbon odor absorbers and other great kitchenware values,  then check out a Sur La Table store near you.    

I’ve been a huge fan of these stores and they carry an incredible selection of high quality kitchen tools and gadgets, dinnerware, serveware, glassware and cutlery as well as an unbelievable selection of coffee and tea machines, mills and presses.   And, if you are a chef at heart, check out the locations that offer cooking classes.  I’ve been and it’s a lot of fun.

To learn more about activated charcoal, click on this link to our “what is activated carbon” page.    Fridge IT activated charcoal odor absorbers have been a    kitchen and household favorite since 1992 – great for the worst refrigerator and freezer odors and not just the easy ones.  Fridge IT even beats baking soda in  eliminating refrigerator odor.   Also, FRIDGEIT is great for other areas around the house including musty smells under sinks, trash odor, closets, drawers,  storage, garage, cabinets and so much more.   To learn more about FRIDGE IT odor absorbers, come visit us at Innofresh Products.    You can also shop  directly with us on line.  Look for our specials and save at BuyInnofresh.

All our activated charcoal odor absorbers and air purifiers are proudly manufactured in the USA.

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