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FRIDGE IT launches new TV commercial “What’s That Smell”

 

Contact: Bruce Kallet,  bkallet@Innofresh.com, 602-866-0411

Fridge It launches new TV Commercial- What’s that smell?

For Immediate release : PHOENIX (February 22, 2010)  Fridge It® brand Natural Activated Charcoal Odor Absorbers owned by Innofresh Products, Inc., has launched a 60 second and 30 second TV commercial: What’s that smell?  The spots highlight all the uses of Fridge-It odor absorbers to get rid of odors and smells around the house, garage, fridge, freezer and closets.  FRIDGE IT is an activated charcoal odor eliminator that is a fragrance free and non-toxic solution to eliminating refrigerator odors, freezer smells, bad smelling ice and odors all around the home.   

The TV spot has been tested this past month on a variety of networks such as Fox-regionals, History Channel, SI TV, Do-it yoursef Network, Food Network, The Weather Channel and CNBC.  It will now be rolled out to run in US national, cable markets and also featured on the Innofresh.com and Fridgeit.com websites.  “We are very pleased with the initial Fridge It TV commercial media test.  The use of animation of the Fridge It cube really shows the process of how activated charcoal works to absorb odor in our patented product.”, said, Bruce Kallet CEO of Innofresh. 

 “We sell Fridge It odor absorbers direct to consumers online at Innofresh.com and FridgeIt.com  in the US, Canada, England and Australia as well as through retailers across the US, including Sur La Table, Gracious Home and Camping World.  In England, Fridge It odour absorbers are sold also in retail at Lakeland Limited in the UK for odour problems.  We have also expanded distribution to many online retailers such as AsSeenOnTV.com, Amazon, as well as retail grocery and US commissary outlets.”

The commercial was created, filmed and edited by Denver based Mantis Media TV. “The Fridge It focused TV commercial will expand our marketing reach and footprint even further to expand retail, online and international growth in the odor elimination category.  We plan more TV to come for the other Innofresh odor elimination lines such as Innofresh Pet, Sport and Auto”, commented Bruce Kallet. 

Headquartered in Phoenix, Arizona, the manufacturing is done exclusively in the USA at a production facility in upstate New York that the company contracts with. This facility employs adults with disabilities, a relationship the company is particularly proud of.

About Innofresh Products Inc: Innofresh Products is a CPG, Internet direct and commercial products company focused on manufacturing and marketing of branded and private label line of household, automotive and pet cleaning and air freshening products. The brands include Innofresh®, Fridge It® VisorFresh® and Earthfresh® Odor Absorbers.  Fridge-It refrigerator and freezer natural charcoal odor absorber and Innofresh odor eliminators are available online at www.innofresh.com or www.fridgeit.com for some additional product information.  Phone: 602-866-0411.

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To view the Fridge It spot click here.

Activated Charcoal beats baking soda in eliminating refrigerator and freezer odors

Baking Soda

Baking Soda

 
Activated Charcoal really does beat baking soda to eliminate odors in refrigerators and freezers.

FRIDGE IT activated charcoal odor absorber

FRIDGE IT activated charcoal odor absorber

First, let’s clear up the difference between baking soda and baking powder.   We get this question a lot.  Both of these products are leavening agents and often used in baking.   Baking powder actually contains baking soda and also contains other ingredients including cream of tartar and cornstarch.    Baking soda, on the other hand typically is used when a recipe contains a high acid ingredient such as yogurt that requires neutralizing.  Baking soda, also known as sodium bicarbonate helps regulate pH balance.    It is generally not recommended to substitute baking soda for baking powder in a recipe.

Traditionally, baking soda has also been used as an odor absorber in refrigerators.   If you’re still using baking soda for this, you may be interested to learn that activated charcoal actually beats baking soda in eliminating refrigerator and freezer odors.  FRIDGE IT activated charcoal odor absorbers are the ideal new way to effectively eliminate a much wider range of odors in your refrigerator and works just as effectively in freezers too.      For more information on activated charcoal, also known as activated carbon,  just click on this link – activated charcoal.

Watch The Food Network TV segment.   FRIDGE IT activated charcoal is an extremely effective, fragrance free odor eliminator.  Recently, FRIDGE IT was shown on an episode of the Food Networks “Food Detectives” segment titled “does baking soda do anything for your refrigerator to smell clean”  . The Food Network brings you some of the other great shows like Iron Chef.  Click on this link to view this fun episode comparing Baking soda and Activated Charcoal.    At the end of this informative segment, Ted Allen shows our very own FRIDGE IT activated charcoal odor absorber.   Our popular little purple cube is the original FRIDGE IT activated charcoal odor absorber that you’ve probably seen at many retailers and on line.   This TV segment demonstrates nicely that, while baking soda does eliminate some odors; activated charcoal is much more effective in really eliminating the tough refrigerator odors caused by food in your refrigerator.    It’s also important to know the difference between regular charoal and activated charcoal.   Please read our blog entry on that subject as well.

FRIDGE IT activated charcoal odor absorbers really work well and can effectively eliminate refrigerator and freezer odors and reduce cross contamination of food odors.  No more fruit smelling like fish and cheese smelling like onions.     FRIDGE IT is completely fragrance free, non-toxic and so easy to use.   Just place or hang on refrigerator shelf and forget about it.   The patented ventilated activated charcoal starts working immediately.      

Did you also know that FRIDGE IT is extremely popular as an effective odor eliminator for most other areas around your home, garage, work and even pets.   Traps and neutralizes odors in areas including under sinks, near trash and garbage areas, cabinets, drawers, closets, storage, diaper pails, garage and even smelly dorm rooms and office work areas.   No more worry about lingering odors and no worry about fragranced sprays that can irritate allergies, messy powders, plug-ins or gels.    Just place FRIDGE IT activated charcoal odor absorbers near the problem area and eliminate the odors safely and effectively.

To learn more about FRIDGE IT and our complete line of safer, more effective odor eliminators, please visit our website at www.innofresh.com    FRIDGE IT is available at some retailers AND you can now shop conveniently on line at our online store.     We know that fast delivery is important and we make every effort to ship within just 1-2 business days at most and then we ship US Postal Service PRIORITY so that you receive your order quickly.   (International orders are shipped US Postal Service regular ground delivery).

All our products are proudly manufactured in the USA.   Thank you for visiting and we hope that you choose the safer, more effective alternative – FRIDGE IT and Innofresh activated charcoal odor absorbers.

Food Network – Activated Carbon vs. Baking Soda

FRIDGE IT activated carbon odor absorber
FRIDGE IT activated carbon odor absorber

Does baking soda work and is activated carbon better?
FRIDGE IT activated carbon odor absorber was shown on the episode of the Food Network that talked about “Does baking soda do anything for your refrigerator smelling clean”.     TV – Food Detectives with Ted Allen.

Many viewers have contacted us and asked Is the product that Ted Allen showed at the end of the segment FRIDGE IT activated carbon odor absorber?”   The answer is YES.  This is our very popular classic purple cube FRIDGE IT that everyone loves.     At the end of the show, FRIDGE IT was shown when they confirmed that activated carbon was significantly more effective than baking soda for eliminating refrigerator odor.    Here is the clip on you tube http://www.youtube.com/watch?v=aIxTW-aAsgY

FRIDGE IT activated carbon odor absorbers are fragrance free so you don’t mask the smells but you actually eliminate even the worst refrigerator odors in your refrigerator and significantly reduce cross contamination of food smells so your cheese doesn’t smell like onions and everything doesn’t smell like left over chinese food.    Also, use FRIDGE IT for effective odor control in your freezer to get rid of bad tasting and bad smelling ice that is transferred from bad odor in your refrigerator and freezer. 

Our customers also find that FRIDGE IT is fantastic for so many other areas around the house including under sinks, basements, near trash, cabinets, storage, closets, diaper pails, gargage and so much more.   

Please read some of our other postings to learn more about our family of quality odor absorbers – the safer alternative.     Also, visit our web site for convenient and fast shopping at http://www.fridgeit.com     We make every effort to ship within 1 -2 business days and then ship PRIORITY US Postal Service so you receive your order as quickly as possible.

All our products are proudly made in the U.S.
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