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A Marketing Lesson Learned – The Man By The Side Of The Road Who Sold Hotdogs

Occasionally, I have the opportunity to speak to various groups about a range of business topics.   Recently, I spoke about Social Media and consumer brand Marketing, which included a strong point about going back to some of the basics.   Of course, this doesn’t mean that a  company should abandon newer initiatives that are relevant with the new tools available.  Rather, instead using the exciting, current social media avenues available,  engage the consumer by still applying some of the basics.     I’ve used a phrase that sums up what I consider “Marketing 101” and it applies to both traditional marketing and social media marketing   – “Have something good to say, say it well and say it often“.

So, you may be thinking, why the photo of the hot dog stand?  Years ago, I came across a short story titled “The Man Who Sold Hot Dogs Along The Side Of The Road”.    It was relevant then and, with a couple of small changes, is relevant today.

Many years ago, there was a man who lived by the side of the road and sold hot dogs.
He was hard of hearing so he had no radio.
He had trouble with his eyes so he read no newspaper nor watched TV.
But he sold great HOT DOGS.
He put up signs on the highway telling how good they were.
He stood on the side of the road and yelled “BUY A HOT DOG, MISTER?”
And people bought, because he was so enthusiastic.
He increased his meat and bun orders.
He bought a bigger stove to take care of his growing trade.
He was so happy selling hot dogs and people enjoyed doing business with him.
One day, his son came home from college to help him out.

And something happened.

His son said, “Father, haven’t you been listening to the radio.?  Haven’t you been reading the newspaper.?
“The economy is terrible, people are out of work, we are at war overseas”
Whereupon the father thought, “Well, my son’s been to college, he reads the newspaper, he listens to the radio and he ought to know.”
So, the father cut down on his meat and bun orders, he took down all his advertising signs, and no longer bothered to stand on the highway to sell his hot dogs.
And his hot dog sales fell, almost overnight.
“You’re right, son” the father said to the boy.    “We certainly are in the middle of a recession”

– Author unknown.

The lesson learned – Have something good to say, say if well and say it often.
That’s what we believe at Innofresh Products – We proudly manufacture and market a full line of superior odor eliminators, air fresheners and activated charcoal air purifiers and odor control solutions.  All our activated charcoal odor eliminators are proudly manufactured in the USA.    For more information about Innofresh Products, please visit us at
Innofresh.    For convenient shopping, just click directly on this link – shopInnofresh

Special Savings on fragrance free, allergen free air fresheners – odor eliminators

Are you ready to clean  out musty cabinets, dusty closets, smelly refrigerators, cluttered garages and storage areas.     All that dust alone  can make anyone sneeze but if you also have  sensitivities and allergies to chemicals and fragrances that are in so many air fresheners,  you also now have another, amazingly effective ec0-friendly solution.   Innofresh and Fridge IT activated charcoal odor absorbers with  VAC technology.  Our patented ventilated activated charcoal filters absorb massive amounts of odor and neutralizes them on the spot.

Many of our readers are already familiar with our odor eliminators and take advantage of savings with our special “warehouse buys”.    *In addition to our already low prices for ordering full cases of 24 units each, you now can save even more with FREE Shipping on any order over $70.00.  (please see shopping cart for terms and conditions – U.S. orders only).  Click here for “warehouse buys”

Of course, we now also offer a low price on our popular 6 – packs.   For only $19.49 plus s&h for a set of 6 odor absorbers,  you can enjoy the fragrance free, odor eliminating power of Innofresh and Fridge IT odor absorbers.   Order now and we will also automatically upgrade to RUSH delivery – US postal service PRIORITY delivery.  All you pay is our standard shipping charges.   So, why wait.  Now’s a great time to order and take advantage of our convenient on line shopping – click here “buy now”.


All our products are proudly manufactured in the USA.

Savings -“warehouse buys” available on all activated charcoal odor eliminators.

Buy full case and save

Buy full case and save

Now Available – Special Savings when you buy a full case -value 24 pack of FRIDGE IT or Innofresh activated charcoal odor eliminators.

With so many internet resellers today, we are often asked by readers if we are the manufacturer.  The answer is YES.  Since 1992, we have been  manufacturing our eco-friendly, fragrance free activated charcoal odor absorbers.   We proudly manufacture all Fridge-IT and Innofresh activated charcoal odor absorbers exclusively in the USA in a facility that employs adults with disabilities, a cause that we support.    Some of our odor control products are available through popular retailers and internet resellers as well, but you can also conveniently shop on line directly with us at www.innofresh.com  for all your home, kitchen, basement, dorm, auto, recreation and pet odor problems.   

Our fragrance free, chemical free, natural activated charcoal odor eliminators are so versatile that you can use them with confidence  practically everywhere.  No worry about hazardous chemicals, sprays, powders, gels and plug-in air fresheners.   Our allergen free, activated charcoal odor absorbers provide superior odor control safely and effectively.    Visit our web site or other blog entries for more about each of these powerfully effective odor absorbers.   Ideal for refrigerator, freezer, closets, cabinets, under sinks, trash and garbage areas, garage, musty basements, dorm rooms, office breakrooms, litter box odor, small animal cage smells, musty purses and bags, diaper pails, car, truck and RV’s.    We even have an odor absorber just right for dead mouse odor in wall problems.   Yes, that is one of our top odor problems that we can help with.   So, visit our web site and choose the odor eliminator that is right for you.www.innofresh.com    

AND NOW, get even more value with full case “warehouse buys”.   Shop here – Best value odor eliminators.  So many of our customers use FRIDGE IT and Innofresh odor absorbers for multiple uses that we now offer additional savings when you buy a full case pack of 24 units.  You can find these great savings on our warehouse buys page.    Make sure you have an activated charcoal air freshener in every closet, cabinet, under sinks, trash areas and other musty places around your home for clean, fresh smelling air.    “It’s the odor that you don’t smell that says it’s working!”

We know that fast shipping is important so we make every effort to ship within just 1 -2 business days.  Order now and we’ll automatically upgrade your order for free to rush PRIORITY US Postal service ( U.S. orders) for extra fast delivery to you and you only pay for our standard delivery charge.   (International orders are shipped US Postal Service regular ground delivery).  We look forward to your visiting us at www.innofresh.com

 

FRIDGE IT launches new TV commercial “What’s That Smell”

 

Contact: Bruce Kallet,  bkallet@Innofresh.com, 602-866-0411

Fridge It launches new TV Commercial- What’s that smell?

For Immediate release : PHOENIX (February 22, 2010)  Fridge It® brand Natural Activated Charcoal Odor Absorbers owned by Innofresh Products, Inc., has launched a 60 second and 30 second TV commercial: What’s that smell?  The spots highlight all the uses of Fridge-It odor absorbers to get rid of odors and smells around the house, garage, fridge, freezer and closets.  FRIDGE IT is an activated charcoal odor eliminator that is a fragrance free and non-toxic solution to eliminating refrigerator odors, freezer smells, bad smelling ice and odors all around the home.   

The TV spot has been tested this past month on a variety of networks such as Fox-regionals, History Channel, SI TV, Do-it yoursef Network, Food Network, The Weather Channel and CNBC.  It will now be rolled out to run in US national, cable markets and also featured on the Innofresh.com and Fridgeit.com websites.  “We are very pleased with the initial Fridge It TV commercial media test.  The use of animation of the Fridge It cube really shows the process of how activated charcoal works to absorb odor in our patented product.”, said, Bruce Kallet CEO of Innofresh. 

 “We sell Fridge It odor absorbers direct to consumers online at Innofresh.com and FridgeIt.com  in the US, Canada, England and Australia as well as through retailers across the US, including Sur La Table, Gracious Home and Camping World.  In England, Fridge It odour absorbers are sold also in retail at Lakeland Limited in the UK for odour problems.  We have also expanded distribution to many online retailers such as AsSeenOnTV.com, Amazon, as well as retail grocery and US commissary outlets.”

The commercial was created, filmed and edited by Denver based Mantis Media TV. “The Fridge It focused TV commercial will expand our marketing reach and footprint even further to expand retail, online and international growth in the odor elimination category.  We plan more TV to come for the other Innofresh odor elimination lines such as Innofresh Pet, Sport and Auto”, commented Bruce Kallet. 

Headquartered in Phoenix, Arizona, the manufacturing is done exclusively in the USA at a production facility in upstate New York that the company contracts with. This facility employs adults with disabilities, a relationship the company is particularly proud of.

About Innofresh Products Inc: Innofresh Products is a CPG, Internet direct and commercial products company focused on manufacturing and marketing of branded and private label line of household, automotive and pet cleaning and air freshening products. The brands include Innofresh®, Fridge It® VisorFresh® and Earthfresh® Odor Absorbers.  Fridge-It refrigerator and freezer natural charcoal odor absorber and Innofresh odor eliminators are available online at www.innofresh.com or www.fridgeit.com for some additional product information.  Phone: 602-866-0411.

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To view the Fridge It spot click here.

Happy New Year – Green Resolution, clean air and fragrance free odor eliminators


New Years Resolution –
Fragrance Free Odor Elimination.Of course, some other resolutions include helping others, positive impact on the planet, patience, more exercise and the usual new years resolve.  But, on the lighter side, why not include the small things that make a big difference and start with less chemicals in your home, office, car, around pets and in your life. 

Go green, support USA made products and start the new year and new decade with a determination to clean up the clutter and add fresh, clean air to your list of positive changes for 2010 with FRIDGE IT and Innofresh activated charcoal odor eliminators.Most of all, have a happy and healthy new year filled with positive surprises.

Join our Facebook community of Fans

FRIDGE IT Cube and Wafer

FRIDGE IT Cube and Wafer

A social phenomenon.   No, not quite yet, but become a Facebook Fan of FRIDGE IT and join the growing community of FRIDGE IT fans.  Click here on this Facebook link to take you right to it.   Not a Facebook member, sign in and search for “Innofresh”.   Post your best odor stories, how FRIDGE IT and INNOFRESH activated odor absorbers came to the rescue and please, be sure to spread the word.     Fridge It and Innofresh activated carbon odor absorbers are totally fragrance free  – so without irritating chemicals, messy powders, gels and sprays, these amazing little odor absorbers are natures powerful odor eliminators.   

Our patented porous activated carbon is unlike other products.  You’ll see (and smell) the amazing difference in effectively controlling odors from your refrigerator and freezer to cabinets, closets, storage, trash bins, under sinks, diaper pails, dorm rooms (smelly dorm rooms),  cat litter box, auto interiors, garage, pantry, and yes, even the dreaded “dead mouse odors”.  

If you haven’t visited our web site, please join us at www.innofresh.com  and also read some of our other blog entries to learn how Fridge IT and Innofresh can be right for you and what others are saying.      Your satisfaction is guaranteed.  All our products are also proudly manufactured in the USA  in a facility that employs adults with disabilities – (We think that’s pretty great!).      Want to learn more about us, see you at www.innofresh.com or join the Facebook fan club and start talking.     Easy and convenient on line shopping available for you at www.innofresh.com

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